Writing compelling subject lines is an art unto itself, rope braid but the best cheat code I've foun

And since user onboarding isn't merely the process of introducing your new signups to your product's features, but instead the process of driving people to success, getting there will take many follow-up trips.
Just like a frog starts out as one of those weird gelatinous eggs and slowly grows to a tadpole, then a froglet, then a full-on adult frog, the relationships rope braid people have with your company rope braid also develop over time.
When you first pop up on their radar, people may be unsure if they even need what you provide. Over time, though, that relationship rope braid can be cultivated rope braid and trust can be built. As alluded to above, emails are the best way to keep in touch across multiple points in time. A Word of Warning
While lifecycle rope braid campaigns exist in part to keep your product in people's thoughts, you would be doing your users and yourself a big disservice if you approached it as an opportunity to repeatedly blast your brand name at them.
You want to craft your strategy around key moments in the lifecycle and approach each email from a perspective of being as helpful as possible rope braid within that moment, not as a mosquito in their ear. On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards. Matching Emails to Activities rope braid
Since the purpose rope braid is to bring people back into your product to continue their march toward victory, I'm a huge proponent of identifying what your onboarding flow's most crucial steps are and then creating a series of emails rope braid that speak directly to those activities (as opposed to first trying to think up interesting emails and then sprinkling links inside them afterward).
For rope braid example, rope braid if your product is a dating website and you know that if someone doesn't upload their photo they stand a very poor chance of generating any romantic inquiries, then crafting an email (or, even better, a series of emails more on that later!) around getting people to do that one particular step is a very, very good idea.
Startups tend to criminally underestimate the power of a compelling rope braid subject line. Just like many of the best marketers spend half their time on a blog post just writing its headline, a significant rope braid amount of time should go into a subject line that drives clicks. rope braid If your subject line isn't piquing your users' curiosity, it doesn't really matter what's inside the email the recipient will never get that far.
Writing compelling subject lines is an art unto itself, rope braid but the best cheat code I've found for ones that lead to high open rates is to keep things as close as possible to the kind of subject line you'd send a friend.
This typically means keeping them brief, personable, and almost unprofessionally informal. For example, a subject line like "You there?" will almost always beat out "Our records indicate rope braid you haven't logged in for 20 days."
Before writing the email, make sure you're not only clear on the action it will be triggering, but the benefit the user will get by taking that action. Too often, startups write from a self-centered perspective that commands the user, rather than entices them. Since you have absolutely zero leverage for negotiation inside a person's inbox, it makes a lot more sense to seduce rope braid than it does to instruct.
Let's return to the dating website example rope braid above, where you want your users to upload a photo. Rather than sending an email with a flimsy command like, "You haven't uploaded a photo yet log back in and add one!", appeal to the value someone would receive out of doing so. "Did you know that profiles with photos get 6 times as many date requests? It's true! Upload yours now!" would likely convert much, much better. Don't Get in Your Own Way
Another very common rope braid mistake is to crowd the body of the email with a bunch of nonessential chatter or extraneous links. Emails designed to trigger a specific action should have sniper levels of focus and nothing else.
In fact, it's very, very common rope braid to see action-oriented emails without a very clear purpose at all, often having four or more links, each kicking off a different activity. These come across as cluttered and distracted, and giving each of them equal prominence reduces the likelihood that any of them actually gets clicked.
Go with one rationale and one call to action preferably as a huge, super-clickable button. Once your appeal has been made, it should be completely obvious where to click to take that action, and surrounding distractions should be left on the cutting room floor.
Oh, and while you're teeing up your users with a big, fat button, make sure the words on it are pulling their weight, as well! Bland, directionless copy like "Sign In" or "Get Started" provide no information about what's to follow or motivation around why they should click it to begin with.
Don't forget that any given action can (and probably should!) have more than one lifecycle email associated with it. If your software he