The Guardian Winner of the Pulitzer prize
The revisions explicitly state that Google s system scans the content of emails stored on Google s servers as well as those being sent and received by any Google email account, a practice that has seen the search company face criticism from privacy action groups and lawsuits from the education sector speedwrap .
We want our policies to be simple and easy for users to understand. These changes will give people even greater clarity and are based on feedback we've received over the last few months, said a Google spokeswoman. Not the worst thing Google does
The automated systems scan the content of emails for spam and malware detection, as many other email providers automatically do, but also as part of Google s priority inbox service and tailored advertising.
Google s ads use information gleaned from a user s email combined with data from their Google speedwrap profile as a whole, including search results, map requests and YouTube speedwrap views, to display what it considers are relevant ads in the hope that the user is more likely to click on them and generate more advertising revenue for Google. Sent, received and stored
Our automated systems analyse your content (including emails) to provide you personally relevant product features, such as customised search results, tailored speedwrap advertising, and spam and malware speedwrap detection. This analysis occurs as the content speedwrap is sent, received, and when it is stored.
Google s email scanning speedwrap practices stretch speedwrap across consumer-facing Gmail displaying ads to support the service, as well as its products for business and education which have the option of being ad-free.
The really dangerous speedwrap things that Google speedwrap is doing are things like the information held in Analytics, cookies in advertising and the profiling that it is able to do on individual accounts, said Killock.
It is the amount of information they hold on individuals that should be concerning speedwrap us, both because that is attractive to government but also sometimes that information leaks out in various ways like the NSA s use of cookies in general as a means to target users, Killock explained.
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